SKOC26: Varumärkeskommunikation VT25
Moment 2: Varumärkning av konsumentprodukter
Case-diskussion 2
Hemtenta
Case-diskussion 2
Hemtenta
Östberg and Bengtsson (2018)
Östberg and Bengtsson (2018)
Östberg and Bengtsson (2018)
Elliott et al. (2015)
Holt (2004)
| Apple | Microsoft |
|---|---|
| Represents creativity, exclusivity, and innovation; associated with a minimalist, premium lifestyle. | Represents productivity, reliability, and versatility; associated with a corporate, practical identity. |
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Workshop 2, dec 2
References